For the past four weeks, I’ve been teaching a MOOC (a Massive Open Online Course) on rapid book publishing for educators (i.e., how to write a book in 20-60 hours!). […]
Meetings are great opportunities for you to share your thought leadership with people you work with. They provide ample opportunity for you to express your knowledge and expertise with your […]
One of the thought leader best practices today is having a group of friends that help activate each others messages across social media platforms. It’s the old PIF (Pay It […]
You don’t have to be the CEO of a Fortune 500, entrepreneur, or the manager of a branch to understand what it is to be a thought leader. There are […]
People are the most valuable assets of any organization. The leaders and experts of an organization are the images that represent the noblest ideals, finest characteristics, and most outstanding skills […]
For the longest time, I treated my LinkedIn profile like a resume. When I woke up this summer and realized that it was an SEO-optimized landing page for me, I […]
“If it can be measured, it can be managed.” When it comes to gauging the success of your thought leadership strategy, Google Analytics can play a key role in measuring […]
The philosophy of collective wisdom is embodied in the crowdsourcing process. The Internet and today’s technology enables all voices to be heard—from the mainstream ones to those in the peripheries, […]
“Content is king,” or so the saying goes. But as more and more businesses move online, the shrinking pond of content has made it that much harder to find new, […]
Content marketing has quite literally changed the way we engage our customers. Instead of traditional promos, discounts, and advertisements, businesses are forced to supply content that entice, engage, and interest […]