The philosophy of collective wisdom is embodied in the crowdsourcing process. The Internet and today’s technology enables all voices to be heard—from the mainstream ones to those in the peripheries, […]
“Content is king,” or so the saying goes. But as more and more businesses move online, the shrinking pond of content has made it that much harder to find new, […]
Content marketing has quite literally changed the way we engage our customers. Instead of traditional promos, discounts, and advertisements, businesses are forced to supply content that entice, engage, and interest […]
Thought leadership is just as much about influence as it is about authority. And if influence is measured by the reach of your intended communication, then there is no platform […]
Twitter is an inexpensive yet effective means to create, establish, and cultivate thought leadership. With millions of Twitter users, it is a fast and easy way to engage other users […]
I went to a joint FEI (Financial Executives International) / NACD (National Associate of Corporate Directors) event in Palo Also and saw a former Chancelor of the Delaware Chancery William […]
How much are your A-list clients and prospects worth to you? This is one of the most important questions you and your marketing department have to constantly address, during good […]
What are your firm’s feelings and policies towards employees who want to participate in thought-leadership activities like blogging and writing books? Does your firm support employees who want to write […]
Published books can be powerful marketing tools: firms should encourage their executives and managers to write relevant books about the challenges and opportunities in their field. Why? Because published books […]
Many companies depend on sales during the holiday season to balance their books for the entire fiscal year. As a manager who is directly responsible for company sales, motivating part-time […]