Creating Thought Leadership with Twitter
Twitter is an inexpensive yet effective means to create, establish, and cultivate thought leadership. With millions of Twitter users, it is a fast and easy way to engage other users or prospective customers and impress upon your brand’s mark.
The key to effective use of Twitter in propelling thought leadership is keeping your followers engaged. Consistent interaction and active communication are essential in building and strengthening relationships with your prospective customers. Twitter, as with all other social media tools, contributes to the thriving “relationship economy,” whereby affinity towards a brand/product is directly proportional to the number of people within a person’s circle that patronize the said brand/product. Hence, when your followers start tweeting about you and retweeting or quoting your tweets, their followers also start to take interest in you.
Posting effective tweets, whether yours or retweets of others, is the primary way to keep your followers engaged. Creativity, uniqueness, and sincerity are essential requirements in composing tweets. Well thought-out tweets that are relevant to the interest of your followers are sure to stand out. It is also equally important to show interest in others by complimenting and commenting on people’s tweets and replying to their questions. Like any other social media platform, regular maintenance and keeping your profile fresh and relevant are essential. Web etiquette and best online practices must also be considered when posting. By following these basic principles, building a huge following will take care of itself. Here are a few concrete guidelines in posting effective tweets:
Below are specific categories of tweets that people generally like.
In order to maximize and amplify your success in Twitter, make sure to send your Twitter traffic to your blog, Facebook, YouTube, LinkedIn or other social media pages (rather than directing them to a sales page). Build the relationship first. Followers will automatically visit your business site. Use your Twitter link in your blog articles and press releases. Include links on your other social media sites too. As your following increases, be prepared to also accept more business in the door to ensure that your organization/business is capable of handling the increase in demand.