Cupertino, CA based THiNKaha is pleased to announce that a new book, ‘When You Think About Quitting, Think About Why You Started’ by author Thomas A. Schmidt, is now available on Amazon. The book discusses many tips, tricks, and techniques that help business owners both maximize their success with their business ventures and get more done out of their day to day life.

Schmidt says, “Being in any business is hard. Running any business is hard. There are a lot of obstacles you will need to deal with on a day to day basis, and it can sometimes feel overwhelming to deal with them. In such situations, it can get on our nerves. In my new book, I explore what you can do in such situations, how to deal with them, and most importantly, why you are more than what you think you are.”

No business is without challenges, he notes. It can be difficult to keep up with the constant competition, there is the matter of finding and retaining both customers and employees, and there is the looming necessity to make profits. As scary as these challenges and obstacles may seem, however, it is vital that business owners know that it is possible for them to succeed.

In ‘When You Think About Quitting, Think About Why You Started.’ Schmidt discusses how to deal with such challenges and succeed. According to Schmidt, the key thing to do when a person is feeling like giving up is to take a step back and remind themselves why they started in the first place. The book asks business owners to think about the goals they want to achieve, whether they are passionate about the product or service they provide, and whether they believe in what they are doing. If the answer to these questions is yes, then there is no reason to give up.

According to Schmidt, any obstacle can be overcome if they have the right mindset and refuse to give up. When quitting feels like an option, this is why it is more important than anything else to think about the motivation behind the task. It is also important to remember that success takes time — nothing is going to happen overnight, and it is vital that business owners remember to be patient and persistent. In other words, they have to keep learning and growing, and not take their eyes off their goal.

Schmidt says, “With this book, you’ll learn some of the techniques and values that have helped get me through the roughest yet most rewarding times I’ve had in my business career. You can use these techniques, put these values to practice in your day-to-day life, and work your way toward success whatever that is for you.”

Thomas A Schmidt, CFBS, CLTC, LACP has been in the financial services industry for more than 35 years. After receiving his Bachelor’s in Business Administration from Kansas State University in 1982, he worked as an analyst for Amoco Production Company before entering the financial service industry in 1988. Since then, he has worked for many industry giants, including MassMutual, American United Life, and Paul Revere Insurance. He has held many industry leadership positions, and has received numerous awards, certifications, and licenses as a financial professional and insurance specialist.

Schmidt has a deep knowledge of the market and a thorough understanding of contract details. He says, however, the greatest passion in his career is helping people take care of themselves and their families. He takes on the role of teacher and counselor to his clients, and he enjoys listening to their stories and getting to know them on a personal level. Today his firm specializes in employee benefits, long-term care, business succession, and retirement and estate planning for businesses and individuals. Since beginning his career, he has been a member of the National Association of Insurance and Financial Advisors (NAIFA), served as the Oklahoma City Chapter President, and received the 2005 Oklahoma City Financial Advisor of the Year.

Anyone interested in purchasing ‘When You Think About Quitting, Think About Why You Started’ can do so via Amazon. The book is available both hardcover and paperback, and is also available through the Kindle platform. More information about THiNKaha and the other books published by the company can be found on their website. Jenilee Maniti of THiNKaha encourages interested parties to get in touch with them via email or phone for more details.

Jenilee Maniti

Email: jenilee.maniti@thinkaha.com

Phone: 408-257-3000