How much are your A-list clients and prospects worth to you? This is one of the most important questions you and your marketing department have to constantly address, during good […]
What are your firm’s feelings and policies towards employees who want to participate in thought-leadership activities like blogging and writing books? Does your firm support employees who want to write […]
Published books can be powerful marketing tools: firms should encourage their executives and managers to write relevant books about the challenges and opportunities in their field. Why? Because published books […]