The philosophy of collective wisdom is embodied in the crowdsourcing process. The Internet and today’s technology enables all voices to be heard—from the mainstream ones to those in the peripheries, […]
“Content is king,” or so the saying goes. But as more and more businesses move online, the shrinking pond of content has made it that much harder to find new, […]
Content marketing has quite literally changed the way we engage our customers. Instead of traditional promos, discounts, and advertisements, businesses are forced to supply content that entice, engage, and interest […]
Thought leadership is just as much about influence as it is about authority. And if influence is measured by the reach of your intended communication, then there is no platform […]
Twitter is an inexpensive yet effective means to create, establish, and cultivate thought leadership. With millions of Twitter users, it is a fast and easy way to engage other users […]
I went to a joint FEI (Financial Executives International) / NACD (National Associate of Corporate Directors) event in Palo Also and saw a former Chancelor of the Delaware Chancery William […]
For your company, what are the key elements that if the stars aligned would allow you to deliver the “perfect” customer experience? Not all are under your control, but if you focus on what is, then you will put your firm in a position to allow all the stars align to deliver your customer’s “perfect” experience.
10 great reasons why you or your company should write a book!