CPoP

1. CPoP is the specific problem, issue, or aspiration point that you address for your clients. CPoP is short for: “Customer Point of Pain,” “Customer Point of Pleasure,” “Credibility Proposition,” or “Customer Purpose.”

 

2. CPoP Structure: 1) CPoP can, but doesn’t need, to include the class of clients served. 2) In 1-10 words (1-3 seconds), this represents the specific problem, issue, or aspiration point that you address for your clients. 3) It should be short, memorable, shareable, and begs the statement “tell me more.”

 

See the CPoP Definition from Mitchell Levy

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