1. CPoP is short for “Customer Point of Pain” which is the specific problem, issue, or concern that your customers and prospects have that you help resolve.

2. CPoP Structure: 1) CPoP can, but doesn’t need, to include the class of clients served. 2) In 1-10 words (1-5 seconds), this represents the primary problem, issue, or concern you address for your clients. 3) It should be short, memorable, shareable and begs the statement “tell me more”.

See the CPoP Definition from Mitchell Levy

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