1. CPoP is where one is executing one’s purpose today. It is the specific problem, issue, or aspiration point one addresses for the audience they serve. CPoP is short for “Customer Point of Possibilities.”

2. Expressing where one is executing on their purpose (i.e. what they do and how they serve others) with clarity. Note that one’s CPoP will morph over time as who they serve and what their audience needs shifts.

3. CPoP Structure: 1-10 words (1-3 seconds) and includes two parts: 1) The class of clients served. 2) The specific problem, issue, or aspiration point you address for your clients. NOTE: A CPoP should be short, memorable, and shareable and beg the statement, “Tell me more.”

See the CPoP Definition from Mitchell Levy

This page is under cc by SA