Tomorrow, March 1, on Thought Leader Life, Michael and I are going to be talking with ultimate thought leader Michael Bosworth! We are super excited to have him on the show as he has been and is incredibly influential in the sales world.
Take a look at his bio (via Thought Leader Life):
Mike Bosworth (@MikeBLeadership) began his career in the information technology industry in 1972 as a customer support person with Xerox Computer Services (XCS). In 1975, he was their number one new business salesperson, selling first generation material requirements planning (MRP) systems. Mike was the primary architect and deliverer of XCS sales training.
In 1983, Mike founded Solution Selling®, a virtual sales process consulting and training to business. In 1993, he wrote Solution Selling: Creating Buyers in Difficult Selling Markets (McGraw-Hill).
In 2001, he co-founded CustomerCentric Systems (CCS) with Frank Visgatis, Gary Walker, and John Holland. CCS helps its customers improve sales effectiveness and shape their customer experience by integrating marketing with their sales process.
In November 2003, along with John Holland, Mike authored Customer Centric Selling (McGraw-Hill).
Mike has a degree in business management and marketing from California State Polytechnic University. He has been a featured lecturer at the Stanford Graduate School of Business and The Stanford Program on Market Strategy for Technology-Based Companies. He is a member of the Executive Advisory Board of The Fisher Institute for Professional Selling at The University of Akron. He also serves on the advisory boards of a number of pre-IPO IT companies and is a limited partner in Shepherd Ventures, a San Diego based venture capital firm.
Most recently, Mike founded Mike Bosworth Leadership in 2013, in which he provides keynote speeches, workshops, and executive coaching. According to his website, Story Seekers workshops “help people learn how to use the power of story and connective listening to build trust with, and influence change in others.” Mike’s last book, co-authored with Ben Zoldan, What Great Salespeople Do: The Science of Selling through Emotional Connection and the Power of Story, was published in 2011.
Tune in tomorrow to Thought Leader Life to hear Mike discuss thought leadership with us.