This AhaBook details the importance of personal brand and corporate brand and how to integrate each other for the betterment of the organization. It provides readers, shareable guides on how to train your people and provide them with opportunities to grow their personal brand and how to take advantage of the employee’s inclination to be social, share and engage with future customers and advocates on a regular basis. It also emphasizes the strength of social media, leveraging different channels to take the audience to different levels and effectively monetizing them using content marketing.
Share some of the AhaMessages below, and then read and share the entire book via the Aha Amplifier™:
The personal brand and organizational brand are two separate things that should be grown together. @EmilyLReichert #tll [click to tweet]
Every org should take advantage of all resources that most obviously can spread the message. @Pgillin #tll [click to tweet]
Encourage employees to write, and give them a sense of focus on social. @MarketingProfs #tll [click to tweet]
In today’s world, everybody is a medium & a spokesperson for their org. @Vanhoosear #tll [click to tweet]
Successful CMOs pay attention to customer experience beyond typical customer service. @ScottMonty #tll [click to tweet]